20% OFF* WHEN YOU SHOP FOR € 99 / 999 DKK!

Summer treats

20 % off*
when you shop for € 99 / 999 DKK!

SHOP HERE

*Valid on selected products. Cannot be combined with other discounts. Subject to availability and sell-out.

20 % off when you shop for € 99 / 999 DKK! *

Summer treats

SHOP HERE

*Valid on selected products. Cannot be combined with other discounts. Subject to availability and sell-out.

SHOP SUMMER TREATS

Our big SALE is LIVE - 50-70 % OFF!

SALE!

SHOP HERE

Valid on selected items.

Our big SALE is LIVE - 50-70 % OFF!

SALE!

SHOP HERE

Valid on selected items.

New in

Designed for the ceiling, this wallpaper collection turns blank spaces into story-filled worlds. A collaboration with Photowall.

SHOP WALLPAPER
€ 35/SQM
PLAYTENT € 222.95
SHOP MOOMIN

Bestsellers

€ 222.95
€ 61.95
SHOP MOOMIN COLLECTION
SEE ALL NEWS

ONGOING
DEALS

All our ongoing deals!

SHOP DEALS

FIKA DRINK
SET
€ 35.95
€ 17.95

RECYCLING
STATION
€ 52.95
€ 29.95

Home is a place where everyone can be who they are and where the best stories begin.

A place where laughter echoes, dreams take flight, and quiet moments feel just as magical. Our first-ever Moomin collection is here to bring that magic into your home—with a little help from the Moomins, of course.

Inspired by the Moomin house, this collection is all about creating a space where kids can be themselves. It’s a place that feels as warm and welcoming as a hug from Moominmamma. For those who love to dive into stories, this collection helps you create the perfect calm reading nook for your child—a space where they can escape into the magic of their favorite books.

Designed with care and crafted to last, every item in the collection balances beauty with practicality. These pieces blend seamlessly into your home while standing out with their timeless charm. Just like the Moomins, we believe everyone deserves a place where they can belong, explore, and feel at home.

A Home for Every Heart - and Every Story.

SHOP DEALS

3 för 2!*

A Home for Every Heart - and Every Story.

BLACK WEEKEND
30 % OFF EVERYTHING!

29 November - 2 December

WITH THE CODE JIGGLYWIGGLY YOU WILL GET 30% DISCOUNT
ON EVERYTHING WHEN YOU SHOP FOR € 99!

Extended return policy until 20th January.

NOTE! The code is valid from FRIDAY 29 November - MONDAY 2 December! Valid on regular prices and cannot be combined with other offers.

SHOP HERE
SHOP DEALS

3 för 2!*

*Note! Only valid for selected Aiden toy cars.

Buy an Aiden Car - Get a Matching Fia Game for Free!*
Buy an Aiden Car - Get a Matching Fia Game for Free!*

€ 48.95

€ 35.95

VALUE
€ 21.95

PLAY STOVE
€ 37.20
€ 29.95

DOLL BED
€ 96.90
€ 49.95

Time for change, time for colors.

FURNITURETOYSPLAY TENTSALL FOR THE KIDS ROOM

Let your child choose their favorite color and decorate the children's room with it so it truly feels like their own space in the home. However, that doesn’t mean all walls need to be painted neon orange if that’s their favorite; instead, use toys as decorations. Why not enhance the color theme in the room by hanging a kid's guitar on the wall in a matching accent color?

Wooden puzzle i a Scandinavian design from Kid's Concept

Games & Puzzles

Promote community and sharpen the mind with fun challenges for the whole family. Our games and puzzles are designed to inspire learning, foster collaboration, and create unforgettable moments together. Give your child the opportunity to grow and develop while building lasting memories. Discover exciting adventures and creative puzzles for playful moments with the family!

3 FOR 2 ON ALL GAMES & PUZZLES!

3 for 2 on all GAMES & PUZZLES!

Following game rules and waiting for one's turn can train patience and endurance, which as parents, we know most children might need—perhaps even a few adults too! Playing board games together can bring many enjoyable laughs and lovely moments, making it a perfect activity when taking a break from tablets and TV.

SHOP GAME & PUZZLES

We got

Friday feelings!

Guess what? We've caught a serious case of Friday fever, and we're practically giving away our light gray toy guitar for the low, low price of just €9.95! But don't blink, because this deal is so hot, it's only valid until Sunday, October 1st. Grab your groovy guitar before the weekend fun strums away!

SHOP THE GUITAR

Friday
feelings!

SHOP THE GUITAR

Seven days seven ways!

The modern nomads Joel and Saga are living the best life traveling around the world. They have renovated and rebuilt an old van and painted it with happy, sunny colours. Saga loves to surf and takes every opportunity she gets to catch the perfect wave. Joel is the master of chillin’ and grillin’. They have created an oasis with their van - something they can take with them wherever they go in the world. 

Waiting for spring and home crafting.

A gift just for you.

 When you shop for  € 59you'll get a cool wooden toy car.

Psst! The gift gets added automatically to the shopping cart.

SHOP GIFTCARD
SHOP Carl Larsson

A gift from us to you.

When you shop for € 59 you get this practical robust bag in cotton canvas for the baby's things, lunch box or other essential and not so essential stuff.

The bag gets added automatically to the shopping cart.

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Exciting new things awaits every day!

Create and build, clean and maintain, buy and sell, a relaxing spa day or why not cook your favourite dish and have a cosy dinner? Plan things together with your children and let them help make a new adventure each day of the week. 

SHOP HERE

A gift from us to you.

Christmas is coming and it´s important to be extra kind to each other. You get this fun and easy to bring colouring book with pencils when you buy any product from our Kid's HUB concept during November!

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WELCOME TO A DAY FULL OF SPEED IN AIDEN CITY!

Time to chase and race.

Have your eyes caught our fastest toys?

Learning by playing!

Fascinating things often happen in a child's life, and they are curious to learn more. This month we focus a little extra on educational toys that stimulates the joy of learning, So, get up on your feet and learn something new!

I LIKE SPEED, I WANT TO SEE MORE

Say hello to

the Larsson family!

We’re very proud to have given the oppurtunity to create a Carl Larsson concept. Our hope is to pass on a bit of Swedish cultural heritage to future generations, in our own way.

We wanted to make an interior and toy collection that reflects Carl and Karin Larsson’s home and at the same time coordinates to today’s kid´s rooms. Our Carl Larsson concept has a classic, timeless look using natural materials, bold colours and details from the Sundborn home.



Which

colour is

your pic?

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YOU x KID'S CONCEPT

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Interior news

Smart storage in colour.

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A decorative bunting that fits perfectly to decorate the kids room or any of our play tents. Since it is easy to hang, it works perfect to move the bunting to where you prefer to have it at the moment. The bunting consists of soft jersey, in the shape of light bulbs in different light colors.