With a designer’s eye for detail.
Our designer, Lotta Hallenius, has an eye for detail. She enjoys exploring and trying out new things, working with different materials, and combining these with colours that are interesting to put together. A simple drawing on a piece of paper is usually where the process begins. And it always starts from a child’s perspective. The toys must be safe and functional to play with. In order to gain a mutual understanding of the quality standards that must be met, we are committed to working closely with our selected skilled suppliers, mainly in Asia and in Europe, on a long-term basis.
Every time Kid’s Concept designs a product, we do so with a focus on the harmony between sustainability and functionality. It can take anywhere from six to eighteen months for a fully tested product to reach a child’s hands.