The only limit should be imagination.

Kid’s Concept is a Swedish design company founded 2007. We create functional and innovative products, and are passionate about spreading joy and encouraging more play for all children. We design products to help simplify life with children and give them the opportunity to enjoy a childhood that’s both safe and fun. Their only limitation should be their imagination. Our unique designs and co-ordinated series are our success.

Join us on a journey of discovery.

“When designing a product, we need to start from the child’s perspective by making sure we develop products that meet the needs of children and encourage the little ones to play, learn, and improve their motor skills and fantasy. Our toys need to be safe and functional, and they must comply with Kid’s Concepts’ high quality standards. A simple drawing on a paper is normally where I start. From start to finish – a fully-tested product –can take anywhere from 6 to 18 months, working closely with our skilled suppliers all over the world. I’m someone who has an eye for detail and I enjoy explore and trying out new things. We work with several different materials, combining textures and colours that I find interesting to put together. It’s great that I’m able to follow the idea all the way from conception to fully-tested product.”

Lotta Hallenius
DESIGNER & PRODUKTUTVECKLARE

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