Privacy Policy

At Kid’s Concept, we protect your privacy and work to protect your personal data. We follow all rules and laws to protect you as a customer.

Who processes your personal data?
Sweden Concepts AB (hereinafter referred to as Kid’s Concept) is the data controller for the processing of your personal data. Corporate identity number: 556718-7363. Address: Prognosgatan 8a, SE-504 64 Borås, Sweden.

A cookie is a small text file stored on your computer. There are different types of cookies. One type of cookie is left on your computer for a certain period of time. There are also session cookies that are stored for only the time that you’re visiting the website. Kid’s Concept uses both types of cookies to ensure that all the features of the website work correctly. When you first visit the site, your web browser will be assigned a unique session cookie so that you are not confused with other users. The purpose of session cookies is to ensure that your visit is as user-friendly and smooth as possible. If you do not want to allow cookies to be stored on your computer, you can switch them off in your browser settings. However, bear in mind that our website may not function at its best.

When is data collected?
In the following situations, you consent to our processing of your personal data in accordance with this privacy policy.
★ When making a purchase in our webshop
★ When accepting cookies
★ When accepting newsletters
★ When contacting our customer services
★ When employed by us

What personal data is collected?
★ Name and address
★ Personal identity number
★ Phone number and e-mail address
★ IP address
★ Purchases made
★ Your customer journey on our website
★ Information that you provided when contacting our customer services or other staff
★ Results of marketing activities
★ Results of reviews and customer surveys

What do we use your personal data for?
★ To determine your identity
★ To manage and process your order
★ To provide service and advice in relation to our products
★ To analyse statistics and user behaviour
★ To send you relevant information
★ For marketing

Who has access to your personal data?
We use suppliers and partners (such as Klarna and Schenker) in order to conduct marketing or process an order correctly. These partners need access to your personal data and have an obligation to process your data in accordance with the GDPR.

We use partners for:
★ Payment
★ Delivery
★ Business management systems
★ Marketing

Links to other sites and our newsletters sometimes contain links to other websites, such as partners, advertisers, and affiliates. Please note that this privacy policy applies only to If you visit any of these links, we recommend that you read their policies as we are not responsible for them.

Protecting personal data
We take care to ensure that your personal data is not used incorrectly. We, therefore, make sure that our staff follow set security procedures and update them regarding new legislation.

Your rights
You have the right to have your personal data deleted at any time, provided that it does not need to be retained due to a legal obligation. You also have the right to have your personal data amended and to find out what personal data we hold on you.

How long is personal data stored?
We will store your personal data for as long as you have an account with us and for as long as is necessary for us to comply with our legal obligations to resolve disputes, prevent fraud, act around product safety measures, or comply with our terms and conditions. When we no longer need to retain your personal data, it will be deleted or anonymized so that you can no longer be identified from it.