Rooden roleplay toys from the Kid's Hub concept, such as a toy tool bench and a pic nick play set



The world from a kid's view.

A "hub" is the centre or core of something. So in the kid’s world, their hub involves their family and home, but also everything they do in their immediate surroundings. It can be a visit to the doctor or going to the store on the way home from kindergarten. That’s why we created Kid’s Hub. You’ll find playful toys in miniature versions of things they can find in and around their home. Everything from a play shop and kitchen to a tool bench and doll’s bed. In their roleplay, they can get inspired by their own hub and combine that with creativity to learn about the world around them.

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