The baby's first important friends.

Now we are launching the new baby range, inspired by our Swedish nature in our own Scandinavian Design. Our new baby products are designed to follow the baby's different developmental stages. The first months of a child's life are about their senses: smell, taste, touch, hearing, and sight.

From play to cuddle.

Make your baby feel secure in our baby nest. Let the baby play and discover with the rattle, teething ring, and soft play cubes with friendly eyes. When it's time to sleep, help the baby settle down with a cozy blanket to the soft melody from the music box.

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