The kids' roomdeservesas muchcareas the rest ofthe home.

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Kids Concept was born from the idea of breaking free from the ordinary. We choose real, FSC-certified wood and design toys and furniture that are made to be passed on, from sibling to sibling.

The founders

Anna, Amelie & Johanna

We saw kids' rooms full of plastic and things that didn't last. It felt wrong. So we decided to do something different – toys and furniture in real wood, designed with the same care as the rest of the home.

Beautiful enough to leave out, durable enough to keep.

Our story

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A simple idea

Kids Concept was founded by Anna, Amelie and Johanna – with a simple idea that the kids' room deserves as much care as the rest of the home.

Made to be passed on – from sibling to sibling, generation after generation.