{"title":"New arrivals","description":null,"products":[{"product_id":"matservis-mumin","title":"Dinner set MOOMIN","description":"\u003cp\u003e“Perhaps a cup of tea with blackcurrant jam would save me. Possibly.”\u003cbr\u003e(Snorkmaiden, Moominsummer Madness, 1954)\u003cbr\u003e\u003cbr\u003eSnorkmaiden can have simple plans for unexpected situations. With this play set, any spontaneous pretend play dinner can start whenever you feel like it.\u003cbr\u003eMade from FSC-certified wood, this play dinner set includes 4 of each: plate, mug, fork, knife, and spoon. The plate features printed Moomin characters. Moominpappa on his way to an adventure, Moomintroll rushing to deliver a gift—perhaps this is a gift to Snorkmaiden—Moominmamma heading towards her garden, and Little My happily exploring a pot of paint.\u003cbr\u003eEach set comes in its own distinct colour: green, light blue, apricot, or red. The mug in each set has matching stripes, and the cutlery handles are colour-coordinated to the plate and mug, adding a playful and tidy look to the table setting. Noticing which colours belong together can become part of the play too. Or mix and match the whole set!\u003cbr\u003eDesigned for children from 2 years and up, it’s a good companion for pretend picnic adventures, indoor tea parties, or simply setting the table for a friend.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222396481919,"sku":"1001074","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001074-Dinner-set-MOOMIN-E_4-AW25-first.jpg?v=1763985877"},{"product_id":"tunnel-ruta-khaki","title":"Tunnel check green","description":"\u003cp\u003ePlay tunnel with the classic Kid's Concept star pattern is the perfect toy for a game of hide-and-seek or a round of obstacle course. By crawling through the tunnel, your child can develop their motor skills and coordination in a playful way. Place the tunnel in front of our STAR play tent to create a unique entrance to your child's hideout, allowing for imaginative play. The play tunnel is designed to be easily folded into a circle for convenient storage that doesn't take up much space. It is not only a fun toy that encourages play and imagination but also a practical one that can be stored without taking up too much room.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222398546303,"sku":"1001051","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001051-Tunnel-check-khaki-E_2-first.jpg?v=1763985875"},{"product_id":"tunnel-prick-rosa","title":"Tunnel dot pink","description":"\u003cp\u003ePlay tunnel with the classic Kid's Concept star pattern is the perfect toy for a game of hide-and-seek or a round of obstacle course. By crawling through the tunnel, your child can develop their motor skills and coordination in a playful way. Place the tunnel in front of our STAR play tent to create a unique entrance to your child's hideout, allowing for imaginative play. The play tunnel is designed to be easily folded into a circle for convenient storage that doesn't take up much space. It is not only a fun toy that encourages play and imagination but also a practical one that can be stored without taking up too much room.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222398579071,"sku":"1001052","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001052-Tunnel-dot-pink-E_2-first.jpg?v=1763985875"},{"product_id":"tunnel-rand-ljusbla","title":"Tunnel stripe light blue","description":"\u003cp\u003eThis play tunnel can be used on its own—or used with our pip-up tent to build a playful hideaway. Crawl through it, roll a ball from one end to the other, or stretch out inside for a little quiet time.\u003cbr\u003e\u003cbr\u003eIt pops into shape in a single motion and folds flat when playtime is over. The tunnel comes with its own carry bag, making it easy to store or take along. Made for indoor use on a smooth surface, it’s suitable from 2 years and up.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003ePop-up function: opens in seconds—no tools or assembly needed.\u003cbr\u003eUse on its own or with a tent: easy to combine with other pieces in the play range.\u003cbr\u003eCarry bag included: folds flat and tucks away neatly after use.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222398644607,"sku":"1001053","price":249.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001053-Tunnel-stripe-light-blue_1-first.jpg?v=1763985876"},{"product_id":"kudde-karamell-gron-pippi","title":"Cushion candy green PIPPI","description":"\u003cp\u003e‘Delightful! Delightful!’\u003cbr\u003e‘What’s delightful?’ asked Tommy. ‘Me,’ said Pippi smugly.’\u003cbr\u003e\u003cbr\u003eOne sunny spring day, Pippi Longstocking marched into town with Tommy and Annika, her apron pockets brimming with gold coins. She had business to do — and what better place to start than the candy store? Eighteen kilos of candy later, plus a cart to haul it all home, it was safe to say Pippi had made her mark.\u003cbr\u003e\u003cbr\u003eThis cushion borrows its shape from those very twist sweets — a soft cylinder-shaped cushion with ends neatly tied like a wrapped candy. The dusty green and caramell coloured stripes reminds of a toffee mixed with mint candy. The cushion is Oeko-Tex certified and features a discreet zipper for easy removal and washing at 30 degrees. Soft and cosy, it works just as well for resting your head as it does for brightening up the room — no cart required.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222400807295,"sku":"1001033","price":199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/01a03b8f-9492-4463-b6c3-bc137427b28b.jpg?v=1760693667"},{"product_id":"kudde-karamell-rosa-pippi","title":"Cushion candy pink PIPPI","description":"\u003cp\u003e‘Please may I have eighteen kilos of sweets,’ Pippi said, waving a golden coin.’\u003cbr\u003e\u003cbr\u003eOne sunny spring day, Pippi Longstocking marched into town with Tommy and Annika, her apron pockets brimming with gold coins. She had business to do — and what better place to start than the candy store? Eighteen kilos of candy later, plus a cart to haul it all home, it was safe to say Pippi had made her mark.\u003cbr\u003e\u003cbr\u003eThis cushion borrows its shape from those very twist sweets — a soft cylinder-shaped cushion with ends neatly tied like a wrapped candy. Its bright, diagonal stripes feel joyful yet simple, adding a playful touch without overwhelming the room. The cushion is Oeko-Tex certified and features a discreet zipper for easy removal and washing at 30 degrees. Soft and cosy, it works just as well for resting your head as it does for brightening up the room — no cart required.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222401102207,"sku":"1001032","price":199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/ce796830-c33f-4e70-9818-258f07d5adc0.jpg?v=1760693659"},{"product_id":"bank-pippi","title":"Long bench PIPPI","description":"\u003cp\u003e‘This is the life,’ Pippi said, stretching out her legs far as they would go.’\u003cbr\u003e\u003cbr\u003eIn many of the stories, Pippi Longstocking climbs onto her horse’s back and rides with a confidence all her own — no saddle, no fuss, just Pippi being Pippi.\u003cbr\u003e\u003cbr\u003eThis long, padded bench takes inspiration from that very horse. Upholstered in a dotted fabric, it recalls the horse’s distinctive coat. Both ends are softly shaped, and one side features a fringe that hints at the horse’s swishing tail. It’s a practical piece that can serve as a seat in the hallway, a spot to rest bags or books, or a cosy place to sit by a window. For children, it’s also an invitation to climb aboard for a pretend ride.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222401397119,"sku":"1001027","price":1499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/9c71a9c0-fa39-4d7e-8a3b-660836e4b2ac.jpg?v=1760693587"},{"product_id":"stapelkuber-papp-mumin","title":"Stacking cubes MOOMIN","description":"\u003cp\u003eEN “I wish I could do something tremendous, all on my own, to impress Moomintroll.” (Finn Family Moomintroll, 1948)\u003cbr\u003e\u003cbr\u003eWith this set of ten lightweight cardboard cubes, numbered 1 to 10 you might do something tremendous all of your own . Building your own tower featuring illustrations of the beloved Moomin family and friends . Each cube features different scenes—Moominpappa relaxing in the sunshine, Moominmamma in her rocking chair, and Moomintroll building something exciting in the sand—while Snorkmaiden arrives in her full summer outfit. Perfect from around 12 months and up, these cubes can be nested inside one another or stacked high, supporting early counting skills and storytelling adventures. Each cube stands on its own as a delightful conversation starter with your toddler. Describe what they are doing and count together. 1,2,3,4...or just stack them on top oif each other.\u003cbr\u003e\u003cbr\u003eMade from FSC-certified paperboard, this set trains fine motor skills, hand-eye coordination and spatial awareness, while inviting moments of quiet concentration and creative thinking. \u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003e1–10 numbered design featuring Moomin scenes: encourages early number recognition and imaginative play.\u003cbr\u003eNesting and stacking: versatile for both building tall towers or fitting into each other.\u003cbr\u003eBoosts developmental skills: supports counting, motor control and focus through playful interaction.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222403166591,"sku":"1001075","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001075-Stacking-cubes-MOOMIN-E_2-SS26-first.jpg?v=1763985873"},{"product_id":"puff-med-forvaring-pippi","title":"Pouffe with storage PIPPI","description":"\u003cp\u003e\"It’s absolutely best for little children to have a more organized life. Especially if they can organize it themselves!\" — Pippi Longstocking\u003cbr\u003e\u003cbr\u003eThis pouffe takes its playful pattern from Pippi’s horse — a sturdy steed with a distinctive spotted coat. The dotted fabric is paired with a long fringe on one side, giving a nod to the horse’s swishing tail. Lined with black fabric on the inside, the pouffe offers handy storage for small treasures or everyday items. It’s just the right size to use as a stool, a nightstand, or a place to perch while putting on socks — no stable required.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222403264895,"sku":"1001030","price":899.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/0da2c682-0950-4c2e-9985-c70a8bd61033.jpg?v=1760693316"},{"product_id":"kuddfodral-50x50-pippi","title":"Cushion cover 50x50 PIPPI","description":"\u003cp\u003e\"’I am frecklier and more beautiful than ever. If it carries on like this I’ll be downright irresistible.\" \u003cbr\u003e\u003cbr\u003ePippi is a spirited nine-year-old with bright red hair, styled in braids that seem to defy gravity. Her bold appearance and confident attitude make her a memorable character who embraces her individuality.\u003cbr\u003e\u003cbr\u003eDrawing inspiration from Pippi's distinctive style, this cushion cover brings a playful touch to any room. The front showcases a dotted pattern reminiscent of Pippi's beloved horse, while the back is a warm burnt orange — a nod to Pippi’s unmistakable red hair. Each corner features a braided detail, matching the back of the cover and echoing her iconic hairstyle.\u003cbr\u003e\u003cbr\u003eDesigned to fit a 50x50 cm inner cushion (not included), the cover has a zipper closure for easy removal. It's Oeko-Tex certified and machine washable at 30 degrees. Whether adding a decorative accent or providing extra comfort, this cushion cover invites a touch of Pippi Longstocking in your home.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222403330431,"sku":"1001031","price":199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/d65fcd14-b819-4556-90c2-ea4980f3794f.jpg?v=1760693307"},{"product_id":"girlang-fodelsedag-ballong","title":"Birthday garland balloon","description":"\u003cp\u003eSome things are worth bringing out year after year — like this birthday garland shaped like a string of balloons. Made from cotton with soft polyester fiber filling, it’s designed to be part of your celebrations for many birthdays to come. One balloon features a space where you can attach the number of years being celebrated — the numbers are fastened with Velcro, making it easy to update each year.\u003cbr\u003e\u003cbr\u003eThe garland comes with a small printed cotton bag for storing the number figures 1-10, so everything stays neatly together between celebrations. Both ends of the garland are long enough to attach to a wall or stretch across the room, whether above the party table or along a doorway. A cheerful addition that’s easy to keep, hang, and enjoy — time after time.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222404673919,"sku":"1001041","price":299.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/c7a9c219-bd1e-416d-9ff1-76bb1c10b481.jpg?v=1760693138"},{"product_id":"plad-130x170-pippi","title":"Bed blanket 130x170 PIPPI","description":"\u003cp\u003e“If you are very strong, you must also be very kind.” These words reflect Pippi Longstocking’s unique mix of boldness and warmth — strong enough to lift a horse, yet always kind-hearted.\u003cbr\u003e\u003cbr\u003eThis versatile blanket carries that same playful spirit. Made from soft, layered cotton muslin — a light and breathable fabric — with a light filling of recycled polyester, it offers just enough warmth for naps, bedtime, or relaxing on the sofa. A decorative and joyful element in any room. The print features design elements from Pippi Longstocking book illustrations, printed on one side. On the back, a stitched textile patch carries Pippi’s thoughtful words — a quiet reminder of her mix of strength and kindness. Two fabric braids on one end and two “horse ears” in fabric add playful details that reference Pippi’s unmistakable style — and her beloved horse.\u003cbr\u003e\u003cbr\u003e The blanket is Oeko-Tex certified and can be machine washed at 30 degrees. Suitable as a comforter, bed blanket, or throw.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222404936063,"sku":"1001034","price":999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/229280cf-5940-43c1-b047-5dab9db2db35.jpg?v=1760693119"},{"product_id":"bordsdekoration-fodelsedag","title":"Birthday table decoration","description":"\u003cp\u003eThis wooden birthday decoration set includes five pieces shaped like gift boxes, cakes, and cupcakes. Each piece holds a number to mark the age of the birthday boy or girl. The set comes with wooden numbers 0 to 9 and an extra number 1, making it reusable for many birthdays.\u003cbr\u003e\u003cbr\u003eTwo felt balloons on metal wires add an extra decorative touch. Designed for versatility, this set offers a fun way to celebrate birthdays in a simple, customizable way.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222405099903,"sku":"1001002","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/c82b50ab-9c93-4d9c-b933-eb2a11ad5508.jpg?v=1764013615"},{"product_id":"fatolj-pippi","title":"Armchair PIPPI","description":"\u003cp\u003e‘How can I know that, when I’ve never tried?’ said Pippi. ‘I’ve never had a piano to try on. And let me tell you, Tommy, playing the piano without a piano takes a lot of practice.’\u003cbr\u003e\u003cbr\u003ePippi’s fearless attitude often turns the ordinary into an adventure — and this armchair brings some of that playful spirit home.\u003cbr\u003eUpholstered in soft-touch polyester fabric, the chair features a dotted pattern inspired by Pippi’s horse — the sturdy companion who often finds himself part of her wild ideas. The seat and backrest are divided into two bold colours — turquoise and orange — giving the chair a striking look that makes it stand out wherever it’s placed.\u003cbr\u003eA practical piece with a confident design — perfect for anyone who believes, like Pippi, that trying new things is always worth a go.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222405198207,"sku":"1001029","price":1999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/5a99d887-7635-4679-a98b-ae9917c14f72.jpg?v=1760693071"},{"product_id":"pashylla-ruta-blagron","title":"Wall storage textile check teal","description":"\u003cp\u003eIn a child’s room full of play and imagination, smart storage makes all the difference—keeping toys, clothes and craft items within reach and out of the way and not just laying there on the floor .\u003cbr\u003e\u003cbr\u003eThe wall pocket storage features a frame in FSC‑certified wood paired with teal‑check fabric pouches. Each pouch stays open for easy access to soft toys, clothes or anything you want to store. Ideal for any hallway storing clothes and soft accessories for both winter and summer. The teal‑check pattern and painted frame adds a distinct pop of colour without overpowering the room. This lightweight unit encourages independence by letting children see and reach their things, and frees up floor space for play.\u003cbr\u003e\u003cbr\u003eYou can mount several units—stacked vertically or side by side, depending on your space. Place the shelf at a height where your child can reach, so it supports daily use and tidy habits. Wall fixings are not included, since different wall types require different screws or plugs.\u003cbr\u003e\u003cbr\u003eThis storage piece turns tidying into an easy habit, adds a splash of pattern, and clears the floor for what matters most—play.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eMaximizes floor space: keeps the floor clear for play by using vertical wall space.\u003cbr\u003eEasy access to items: open pouches let children see and reach their things without help.\u003cbr\u003eStack and customise: combine units vertically or horizontally to suit your space.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222405722495,"sku":"1001066","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001066-Wall-storage-textile-check-teal-E_8-first.jpg?v=1763985883"},{"product_id":"golvkudde-blomma","title":"Floor cushion flower","description":"\u003cp\u003eA soft place to land, petal by petal\u003cbr\u003eThis large flower-shaped floor cushion turns any spot into a cosy resting place. With soft, rounded petals made from sherpa fabric and a velvety centre, it’s designed for quiet time, reading or relaxed play.\u003cbr\u003e\u003cbr\u003eThe petals are made from soft-touch sherpa – a structured cotton blend with a warm, wool-like texture that invites touch. The centre (or flower disc) is made from smooth cotton velvet for added contrast and comfort. Filled with recycled polyester and made with OEKO‑TEX certified materials, this floor cushion combines gentle textures with simple function.\u003cbr\u003e\u003cbr\u003eUse it on its own in the living room, as a seat for story time, or to add softness in a play tent. We recommend dry cleaning or spot cleaning with a microfibre cloth. The cushion can also be vacuumed using a small brush nozzle.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003e • Flower shape with sherpa petals: soft structure for a tactile and cosy surface.\u003cbr\u003e • Velvet centre: cotton velvet adds smooth contrast to the textured edge.\u003cbr\u003e • OEKO‑TEX certified and filled with recycled polyester: safe and soft for everyday use.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222406345087,"sku":"1001068","price":599.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001068-Floor-cushion-flower-E_5-first.jpg?v=1763985886"},{"product_id":"lekmatta-cirkus-rod","title":"Play mat circus red","description":"\u003cp\u003eTurn any room into a circus wonderland with this large, decorative, reversible play mat—designed to fit perfectly inside the Tent Circus, or used on its own wherever a soft surface is needed.\u003cbr\u003e\u003cbr\u003eThe Circus Play Mat is quilted and padded with recycled polyester, covered in soft cotton fabric. The main side features a bold, graphic stripe pattern inspired by circus themes, while the reverse is a solid off-white colour. It works just as well on its own—on the bedroom floor for playtime, as a base for a baby gym, or in the living room for a quiet reading corner.\u003cbr\u003e\u003cbr\u003eNote - You may use an anti-slip rug underlay if the mat is placed on smooth floors for older children—but do not use one for babies who crawl, sit or lie down. The mat is machine-washable at 40 °C and OEKO‑TEX certified.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eReversible design: switch between circus stripes or a solid side to suit the space.\u003cbr\u003e\u003cbr\u003eCotton outer fabric: gentle to the touch and possible to machine wash at 40 °C.\u003cbr\u003e\u003cbr\u003eDesigned for Tent Circus: tailored in size to match our larger play tent.\u003cbr\u003e\u003cbr\u003eOEKO‑TEX certified: tested for harmful substances\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222407393663,"sku":"1001058","price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001058-Play-mat-circus-red-E_3-first.jpg?v=1763985885"},{"product_id":"lekmatta-cirkus-blagron","title":"Play mat circus teal","description":"\u003cp\u003eTurn any room into a circus wonderland with this large, decorative, reversible play mat—designed to fit perfectly inside the Tent Circus, or used on its own wherever a soft surface is needed.\u003cbr\u003e\u003cbr\u003eThe Circus Play Mat is quilted and padded with recycled polyester, covered in soft cotton fabric. The main side features a bold, graphic stripe pattern inspired by circus themes, while the reverse is a solid off-white colour. It works just as well on its own—on the bedroom floor for playtime, as a base for a baby gym, or in the living room for a quiet reading corner.\u003cbr\u003e\u003cbr\u003eNote - You may use an anti-slip rug underlay if the mat is placed on smooth floors for older children—but do not use one for babies who crawl, sit or lie down. The mat is machine-washable at 40 °C and OEKO‑TEX certified.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eReversible design: switch between circus stripes or a solid side to suit the space.\u003cbr\u003e\u003cbr\u003eCotton outer fabric: gentle to the touch and possible to machine wash at 40 °C.\u003cbr\u003e\u003cbr\u003eDesigned for Tent Circus: tailored in size to match our larger play tent.\u003cbr\u003e\u003cbr\u003eOEKO‑TEX certified: tested for harmful substances\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222407459199,"sku":"1001059","price":699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001059-Play-mat-blue-E_2_SS26.jpg?v=1763980396"},{"product_id":"fodelsedagskrona-dress-up","title":"Birthday crown DRESS-UP","description":"\u003cp\u003eA crown fit for the birthday child — and the year they’re celebrating. This festive crown features a space at the front where you can attach numbers 1-10 with Velcro, making it easy to update each year.\u003cbr\u003e\u003cbr\u003eThe inside reveals a diagonal striped pattern, while small pompoms decorate the top for a playful touch. The crown is Oeko-Tex certified and can be worn comfortably throughout the party. When the party’s over, the included printed cotton bag keeps the number figures neatly stored — ready for next year’s celebration. A cheerful way to mark the day, year after year.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222407491967,"sku":"1001039","price":249.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/8e4a1cd6-6667-4a0e-b5fa-3a95eeca8142.jpg?v=1760692752"},{"product_id":"krokar-cirkus-3st","title":"Hooks circus 3pcs","description":"\u003cp\u003eThe Hooks 3 Set Circus turns everyday hanging into something a bit more cheerful. Each hook in this trio features a round wooden plate facing the wall and a smooth sphere-shaped peg—resembling a clown’s nose if you squint just right. They come in a coordinated colour palette that adds playful punctuation to a wall. A neat little solution with a gentle sense of fun.\u003cbr\u003e\u003cbr\u003eMade from FSC-certified wood, the hooks are easy to place in a row, a cluster or wherever things tend to pile up. Use them for dressing gowns, bags or the latest costume of the day. They come with hidden screws for a clean look. The included plastic wall plug fits concrete walls. For wooden walls you can use it without the plug. For pilaster walls- you need to use another type of plug . Ask your hardware shop if you need any help what to use \u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eCheerful hook design: round pegs with a clown-nose shape add a playful detail to the room.\u003cbr\u003eCoordinated colour set: three tones that mix easily.\u003cbr\u003eFSC-certified wood: durable, responsibly sourced material with hidden fixings for a clean finish.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222407917951,"sku":"1001060","price":299.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001060-Hooks-cirkus-E_7-first.jpg?v=1763988636"},{"product_id":"matta-ruta-pippi","title":"Tufted mat 120x160 PIPPI","description":"\u003cp\u003e‘Come in or stay where you are, it’s entirely up to you,’ called Pippi. ‘I never force anyone!’ That’s one way to welcome someone into the room.\u003cbr\u003eWith two braids defying gravity and two feet peeking out. Well, we know who is hiding there ...\u003cbr\u003eThat’s one way to welcome someone into the room.\u003cbr\u003e\u003cbr\u003eThis tufted mat is inspired by Pippi Longstocking’s unmistakable look. The square pattern is tufted in different heights, creating a tactile feel under bare feet—or socks, depending on the day. Along two sides, soft orange braids stick out, just like Pippi’s in the books.\u003cbr\u003e\u003cbr\u003eThe mat is made of 100% cotton yarn. To prevent it from sliding, a separate anti-slip underlay should always be used. This is not included, but can be bought where you usually find rug accessories. \u003cbr\u003e\u003cbr\u003eThe mat also comes with Pippi’s iconic feet—one orange sock, one green sock, real shoelaces included—attached with Velcro so they can be removed before washing.\u003cbr\u003eThe mat can be washed at 30 degrees in machines with a capacity above 8 kg. Otherwise we recommend professional rug cleaning. See further care instructions inside the package. \u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eSoft cotton tufting: different pile heights create a playful tactile surface.\u003cbr\u003eIconic design details: braided ends inspired by Pippi Longstocking’s hair and tufted shoes.\u003cbr\u003eFlexible use: works as a play mat, bedside rug or statement piece in the room.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222409785727,"sku":"1001080","price":1699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/6d4e1ef1-a52c-4b93-b671-a396387d215e.jpg?v=1760692438"},{"product_id":"stol-tra-pippi","title":"Chair wood PIPPI","description":"\u003cp\u003e“Don’t worry! I’ll be all right!” These words from Pippi Longstocking capture her fearless attitude — a reminder that things have a way of working out, especially if you face them with confidence.\u003cbr\u003e\u003cbr\u003eThis wooden chair is designed to be eye-catching. On one side of the seat, Pippi’s encouraging words are printed, while the other side features her familiar silhouette — a quiet tribute to her bold and independent spirit.\u003cbr\u003e\u003cbr\u003eThe backrest is decorated with a playful checkered pattern, a nod to the illustrations from Pippi Longstocking’s world. At the back, a green “ponytail” made of cotton string adds an unexpected detail — unconventional yet fitting. And hey — one leg is painted bright yellow, bringing a splash of colour.\u003cbr\u003e\u003cbr\u003eCrafted from FSC-certified wood, the chair works well as a seat, a small side table, or a handy spot to rest a book or toy. A practical piece with plenty of personality.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222410572159,"sku":"1001026","price":899.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/55152466-3442-4d7a-9c1d-07e6e10eb489.jpg?v=1760692334"},{"product_id":"girlang-fodelsedag","title":"Birthday garland","description":"\u003cp\u003eThis birthday flag garland is a timeless decoration, perfect for bringing out year after year to celebrate special moments. Made from soft cotton, it features colorful flags with pompons at the end, adding a cheerful touch to your celebration. One of the flags has a velcro spot where you can attach the included numbers 0-10, making it easy to update for each year’s celebration.\u003cbr\u003e\u003cbr\u003eHang it above the table, along the wall, or across the room to brighten up the party. The garland comes with a small textile bag to store the numbers, keeping everything organized for future use.\u003cbr\u003e\u003cbr\u003ePlease note, this is a decoration and should be placed out of reach of small children. It is not a toy.\u003cbr\u003eThe product is GOTS certified.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222410703231,"sku":"1001040","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/08549879-c61d-4aed-8203-b515d2d7d169.jpg?v=1760692304"},{"product_id":"talt-prick-rosa","title":"Tent dot pink","description":"\u003cp\u003eA place of your own – in just a few minutes\u003cbr\u003eThis pop-up play tent quickly becomes a favourite spot for quiet play, reading, or winding down. The structure is easy to assemble—insert the poles, and the tent practically rises on its own. It includes a sewn-in fabric base that helps define the space and makes it feel like a small room within the room. Designed for indoor use.\u003cbr\u003e\u003cbr\u003eMade from a light but dense polyester fabric, the tent handles everyday play with ease. With its cheerful dotted pattern and pink roof, it creates a cosy hideout for any child’s imagination. Add cushions or a play mat inside for extra comfort.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003e • Easy setup: insert the poles—pop-up function \u003cbr\u003e • Built-in fabric base: gives the tent a clear boundary and soft floor.\u003cbr\u003e • For roleplay and rest: works as a playhouse, reading nook, or calm retreat.\u003cbr\u003e\u003cbr\u003ePlease note: The fabric is not treated with flame retardants, as these chemicals are not approved under current REACH regulations. Never place the tent near heat sources or open flames.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222410998143,"sku":"1001049","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001049-Tent-dot-pink-E_2-first.jpg?v=1763985873"},{"product_id":"talt-ruta-khaki","title":"Tent check khaki","description":"\u003cp\u003eA place of your own – in just a few minutes\u003cbr\u003eThis pop-up play tent offers a quiet nook for play, reading, or winding down. Its pop-up style design makes it quick to set up: just insert the poles and it takes shape in minutes. The tent includes a sewn-in fabric base and is intended for indoor use.\u003cbr\u003e\u003cbr\u003eMade from durable polyester fabric, the tent is designed to handle everyday play. The khaki-coloured check pattern gives it a calm, neutral look that blends easily into most interiors. Add a few cushions or a soft mat to make it even more inviting.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003e • Pop-up style assembly: insert the poles and the tent takes shape quickly—no tools needed.\u003cbr\u003e • Includes a fabric base: provides a soft foundation and helps define the space.\u003cbr\u003e • Invites roleplay and rest: works as a calm retreat, playhouse or story corner.\u003cbr\u003e\u003cbr\u003eNote: The fabric is not treated with flame retardants, as such chemicals are not approved under current REACH regulations. Make sure that the tent is never placed near a heat source of any kind or open fire.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222411063679,"sku":"1001048","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001048-Tent-check-khaki-E_2-first.jpg?v=1763985874"},{"product_id":"talt-rand-ljusbla","title":"Tent stripe light blue","description":"\u003cp\u003eThe play tent offers a quiet nook for play, reading, or winding down. Its pop-up style design makes it quick to set up: just insert the poles inside and it takes shape in minutes. The tent includes a sewn-in fabric base and is intended for indoor use. With its calm blue and beige stripes and almost golden coloured roof top it can be a cozy spot for any kids \u003cbr\u003e\u003cbr\u003eMade from polyester fabric it’s built to handle everyday play. \u003cbr\u003e\u003cbr\u003eMove it from room to room, use it as a playhouse or a cosy reading spot—this is a flexible space, made for children’s changing needs and ideas. Pile up with cushions or a play mat for extra comfort and coziness \u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003ePop-up style assembly: insert the poles and the tent takes shape quickly—no tools needed.\u003cbr\u003eIncludes a fabric base: provides a soft foundation and helps define the space.\u003cbr\u003eInvites roleplay and rest: works as a calm retreat, playhouse or story corner. \u003cbr\u003e\u003cbr\u003eNote, the fabric is not treated with flame retardants, as such chemicals are not approved under current REACH regulations. Make sure that the tent is never placed near a heat source of any kind or open fire\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222411129215,"sku":"1001050","price":399.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001050-Tent-stripe-light-blue-E_2-first.jpg?v=1763985873"},{"product_id":"pall-pippi","title":"Stool PIPPI","description":"\u003cp\u003e‘There’s no order to everything and I can’t find every single thing,’\u003cbr\u003e\u003cbr\u003eThis stool features a pattern inspired by Lilla Gubben, Pippi Longstocking’s horse. With softly rounded sides, it has an inviting look, making it a practical and versatile piece for any room.\u003cbr\u003ePerfect as a seat, for resting your feet, or as a decorative accent, this stool adds a playful touch to your home.\u003cbr\u003eThe stool is fully upholstered and padded on both the inside and outside. The underside of the stool features a contrasting orange color, adding an extra pop of color.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222412013951,"sku":"1001028","price":949.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/7ac23e49-9cc5-4728-a70a-5c252b42b270.jpg?v=1760692195"},{"product_id":"aktivitestbrada-bil","title":"Activity board car","description":"\u003cp\u003eReady, set, drive!\u003cbr\u003eThis wooden driving activity board, made from FSC-certified wood, lets your child take the wheel and explore the fun of driving their very own \"car.\" With a steering wheel to turn, a \"GPS\" for following directions, and a key to start the engine, little drivers are in for an exciting ride. The board also features a horn on the steering wheel, push buttons, a speedometer, and a battery level indicator, creating an immersive driving experience. And since it’s an electric car, there’s no need for gas—just plenty of fun!\u003cbr\u003e\u003cbr\u003ePerfect for toddlers exploring how things work, this board encourages interaction with buttons, knobs, and other elements, helping to build early coordination and focus as they pretend to steer and drive.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227593945471,"sku":"1001004","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/7eb67251-9406-4153-99c0-2d37c90648e6.jpg?v=1760692170"},{"product_id":"drinkset","title":"Drink set","description":"\u003cp\u003eImagine making your own fruit drinks, mixing different flavors just like at a real party. This wooden fruit drink play set lets kids experiment with fruits, ice cubes, garnishes, and straws to create their favorite combinations. They can pretend to serve refreshing drinks, arranging everything neatly on the tray for family and friends. The set includes a tray, two colorful drink glasses, ice cubes, fruit pieces, three straws, and felt drink garnishes. A wooden container fits perfectly on the tray, keeping all the pieces tidy and ready for play.\u003cbr\u003e\u003cbr\u003eLet the party begin!\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227610198399,"sku":"1000997","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/86114a24-544a-426c-870c-0fec57ab5b4f.jpg?v=1760692153"},{"product_id":"kaffeservis-mumin","title":"Coffee set MOOMIN","description":"\u003cp\u003eThis coffee or tea set is inspired by the Moomins’ love for adventure and their joy in sharing meals at every occasion. Perfect for your own adventures or quiet moments of calm, it brings a touch of Moominvalley magic to every outing or cozy indoor setting.\u003cbr\u003e\u003cbr\u003eOutdoor meals are an important part of Moomin life, with Moominmamma’s pancakes, sandwiches, cakes, and lemonade turning every picnic into a special event. Coffee is central in Moominvalley, often enjoyed during peaceful moments of rest—Moominpappa, in particular, loves his cup.\u003cbr\u003e\u003cbr\u003eThe set includes two wooden cups with matching saucers, two spoons, a coffee pot, and a cream jar that also can serve as a sugar bowl. All made from FSC-certified wood.\u003cbr\u003e\u003cbr\u003e“All of a sudden the feeling of safety was concentrated on a single point, on the veranda and nowhere else; and on the veranda Moominmamma was sitting, waiting for her family to come home so that she could give them all their evening tea.” – Moominpappa at Sea (1965)\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611050367,"sku":"1000988","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/a6e081a2-7f2e-4cda-b976-ef922f5bf1bc.jpg?v=1760692143"},{"product_id":"godisbutik","title":"Swedish candy shop","description":"\u003cp\u003eWe love candy! The Swedish Candy Play Shop is now open for all kids with a sweet tooth. Our candy shop is filled with delightful treats like gummy bears, mushrooms, cola bottles, punch pralines, chewy cherries, and lollipops—all made of wood! Don’t forget the well-loved “saltlakrits” (salty licorice sticks), which pair perfectly with the raspberry stick for a super-combo.\u003cbr\u003e\u003cbr\u003eIn Sweden, sweets are often enjoyed during the traditional “lördagsgodis” or “Saturday candy,” where families indulge in treats at the end of the week. With a mix of bold and mild flavors, Swedish candy offers something for everyone to enjoy.\u003cbr\u003e\u003cbr\u003eThe set includes a candy stand, candy plier, three paper bags, three lollipops, and various wooden candy pieces. The included plier helps children practice their hand movements as they pretend to sell and buy candy, making the play experience engaging and fun. Just like in a candy store ...\u003cbr\u003e\u003cbr\u003eThis candy shop encourages imaginative play, allowing children to create their own candy stories and share them with family and friends.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611246975,"sku":"1000996","price":499.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/caec1b10-f2ff-4907-a225-35c7f31de1e3.jpg?v=1760692132"},{"product_id":"dragdjur-hast-dotty","title":"Pull Along horse Dotty","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611345279,"sku":"1001036","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/21ae6406-782a-44b0-a14a-cede114a4554.jpg?v=1760692121"},{"product_id":"dragdjur-hast-vera","title":"Pull Along horse Vera","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611443583,"sku":"1001038","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/baddfc64-22d4-42ab-be77-c4e9e7737a1a.jpg?v=1760692113"},{"product_id":"dragdjur-hast-sam","title":"Pull Along horse Sam","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611509119,"sku":"1001035","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/b64a42d9-ad02-468f-a847-524e15e54962.jpg?v=1760692101"},{"product_id":"kapphast-vera","title":"Hobby horse Vera","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611705727,"sku":"1001007","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/17445981-3e20-4148-a245-818efacbda7f.jpg?v=1760692069"},{"product_id":"brandman-dress-up","title":"Fire fighter DRESS-UP","description":"\u003cp\u003eThis firefighter cape is ready for little heroes who want to jump into action and save the day. With a Velcro closure, it's easy to put on and take off, making it simple to get ready for every fire rescue mission. The cape sets the scene for pretend play, where children can step into the role of a brave firefighter. The set includes a padded fire hose, perfect for pretending to \"put out a fire\" and tackling imaginary flames. Whether it's responding to a rescue call or practicing important tasks, this cape encourages creative play. This is an OEKO-TEX certified product.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611836799,"sku":"1001023","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/81c5148e-05e4-4119-a11e-f680ffaf27f7.jpg?v=1760692066"},{"product_id":"sittpuff-cylinder-med-forvaring-brun-30-cm","title":"Pouffe cylinder with storage brown 30 cm","description":"\u003cp\u003eWe do like to have fun, right? Even when you’re picking up toys after a full day of play. Turning everyday items into something playful was the goal this time.\u003cbr\u003e\u003cbr\u003eThis striped pouffe with pompoms adds a cheerful twist to a practical storage. Its cylinder shape and soft fabric give it a cosy, familiar feel—while the two decorative pompoms strung around the edge makes it a delightful practical item in many rooms. The pink bold stripe with the bright green ribbon and red pompoms can inspire any kid to tidy up. Use it as well as a bed side table or an extra stool . The seat height is 31 cm ,suitable for 3-4 years and up \u003cbr\u003e\u003cbr\u003eOpening the lid, the pouffe reveals hidden storage inside—perfect for soft toys, costumes, or the odd half-finished craft project. Use it by the bed, next to a favourite chair, or wherever things tend to collect. A piece that feels just as playful as the things you might keep inside.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eHidden storage inside: the lid lifts off for easy access to toys, clothes or treasures.\u003cbr\u003eDecorative pompom trim: adds a playful, cherry-like detail to the striped design.\u003cbr\u003eSoft, sturdy shape: works as a pouffe, table or extra seat—wherever needed.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227612524927,"sku":"1001082","price":699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001082-Pouffe-cylinder-E_5_SS26.jpg?v=1763980520"},{"product_id":"sittpuff-cylinder-med-forvaring-rosa-30-cm","title":"Pouffe cylinder with storage pink 30 cm","description":"\u003cp\u003eWe do like to have fun, right? Even when you’re picking up toys after a full day of play. Turning everyday items into something playful was the goal this time.\u003cbr\u003e\u003cbr\u003eThis striped pouffe with pompoms adds a cheerful twist to a practical storage. Its cylinder shape and soft fabric give it a cosy, familiar feel—while the two decorative pompoms strung around the edge makes it a delightful practical item in many rooms. The pink bold stripe with the bright green ribbon and red pompoms can inspire any kid to tidy up. Use it as well as a bed side table or an extra stool . The seat height is 31 cm ,suitable for 3-4 years and up \u003cbr\u003e\u003cbr\u003eOpening the lid, the pouffe reveals hidden storage inside—perfect for soft toys, costumes, or the odd half-finished craft project. Use it by the bed, next to a favourite chair, or wherever things tend to collect. A piece that feels just as playful as the things you might keep inside.\u003cbr\u003e\u003cbr\u003eFeature Highlights\u003cbr\u003eHidden storage inside: the lid lifts off for easy access to toys, clothes or treasures.\u003cbr\u003eDecorative pompom trim: adds a playful, cherry-like detail to the striped design.\u003cbr\u003eSoft, sturdy shape: works as a pouffe, table or extra seat—wherever needed.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227612655999,"sku":"1001067","price":699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001067-Pouffe-cylinder-with-storage-pink-E_8_SS26.jpg?v=1763980477"},{"product_id":"glass-dress-up","title":"Ice cream DRESS-UP","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227612819839,"sku":"1001072","price":599.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001072-Ice-cream-DRESS-UP-E_1_SS26.jpg?v=1763980503"},{"product_id":"jordgubbe-dress-up","title":"Strawberry Fairy DRESS-UP","description":"\u003cp\u003e\"Sweet and refreshing, strawberries are nature's little taste of summer, bursting with bright flavor and vibrant color.\"\u003cbr\u003e\u003cbr\u003eThis strawberry costume brings that charm to dress-up play, with a red vest featuring a rounded front, a green leaf collar, and easy-to-use Velcro closures for simple dressing.\u003cbr\u003e\u003cbr\u003eThe costume includes small padded wings on the back, a headband featuring a decorative strawberry, and a matching wand for children to use in their pretend play. Wave the wand and turn tables, toys, or even imaginary gardens into a world full of strawberries.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613213055,"sku":"1001011","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/4f88e7f3-43d6-465a-ba9f-9fea919967b2.jpg?v=1760692019"},{"product_id":"blabar-dress-up","title":"Blueberry Fairy DRESS-UP","description":"\u003cp\u003eThe blueberry fairy costume invites children to enjoy imaginative play inspired by the Swedish forest and all the blueberries that grows there. The soft blue vest features a rounded front and a collar adorned with green leaf details. Small padded blue wings are attached to the back, adding a playful element. The set features a headband, decorated with a fabric blueberry, and a wand with a blueberry at the top. Children can pretend to sprinkle \"blueberry magic\" with the wand, collect berries in a make-believe forest, or create their own fairy tales for interactive fun. With easy-to-use Velcro closures, the costume is simple for children to put on and take off. This costume is designed for comfort and creative play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613376895,"sku":"1001012","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/377c0d94-e7f7-4459-9a1c-1c19f8a5e54a.jpg?v=1760692015"},{"product_id":"doktor-dress-up","title":"Doctor DRESS-UP","description":"\u003cp\u003eThis caregiver cape is perfect for children who want to step into the role of helping others, whether as a vet, dentist, or doctor. With a simple Velcro closure, the cape is easy to put on and take off, making it a practical choice for dress-up play. Children can imagine tending to animals, fixing smiles, or caring for patients as they switch between roles.\u003cbr\u003e\u003cbr\u003eThe set includes a padded headband with interchangeable badges, featuring symbols for a veterinarian, dentist, and doctor. The badges attach and detach easily with Velcro, allowing children to customize their look for each pretend scenario. Whether it's taking care of a beloved pet, performing a check-up, or fixing teeth, this cape offers endless opportunities for creative play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613442431,"sku":"1001021","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/3cf259e4-16db-44bb-ab26-bb926583c88f.jpg?v=1760692010"},{"product_id":"katt-med-vaska","title":"Cat and carrier bag","description":"\u003cp\u003eMeet Maja, the adventurous little kitten who's always ready for the next big outing - but only with a favorite carry bag. With soft fur that's perfect for snuggles and embroidered details like gentle eyes, a small nose, and delicate whiskers, Maja is as charming as she is curious.\u003cbr\u003e\u003cbr\u003eThe carry bag, with a velcro top and a special \"peek-out\" window, keeps this little kitten cozy while providing a perfect view of the world. 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Once the dough is ready, simply lift the upper part of the mixer for easy access to the bowl.\u003cbr\u003eMade from FSC-certified wood, this mixer invites children to role-play as chefs and enjoy the joy of cooking and baking. Get ready to whip up some fun with the kitchen stand mixer!\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613606271,"sku":"1000995","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/a0c9b191-f487-46a9-9e83-7e9c06229c2a.jpg?v=1760691983"},{"product_id":"koksmaskin-bla","title":"Stand mixer blue","description":"\u003cp\u003eTime for aspiring bakers to invent some new treats in the kitchen!\u003cbr\u003eThis play mixer features a button with a \"click\" sound, a rotatable whisk, and a bowl for mixing up delicious pretend recipes. Once the dough is ready, simply lift the upper part of the mixer for easy access to the bowl.\u003cbr\u003eMade from FSC-certified wood, this mixer invites children to role-play as chefs and enjoy the joy of cooking and baking. Get ready to whip up some fun with the kitchen stand mixer!\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613671807,"sku":"1001010","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/932b1986-5aeb-4289-b811-cac5e9bd83eb.jpg?v=1760691973"},{"product_id":"nyckelpiga-dress-up","title":"Ladybug DRESS-UP","description":"\u003cp\u003eDid you know that ladybugs help gardens thrive by eating tiny insects that can harm plants? We do love our ladybugs. Often seen as a small guardian of the garden, the ladybug adds a sense of wonder to imaginative play. 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The costume fastens easily with Velcro for quick dressing and undressing.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613737343,"sku":"1001019","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/c2dfc456-880a-4664-94e4-e26b7ae064cf.jpg?v=1760691962"},{"product_id":"sittpuff-med-forvaring-ruta-blagron-80-cm","title":"Pouffe with storage check teal 80 cm","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227614589311,"sku":"1001063","price":599.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001063-Pouffe-with-storage-check-80-cm-E_2_SS26.jpg?v=1763980417"},{"product_id":"humla-dress-up","title":"Bumblebee DRESS-UP","description":"\u003cp\u003eThis bumblebee costume offers children a chance to explore playful pretending and dress-up moments. The striped vest, made from soft and fluffy yellow stripes, mirrors the fuzzy look of a bumblebee and features embroidered padded wings on the back, adding a touch of detail. The headband with small, attached antennae completes the outfit, bringing the bumblebee theme together in a simple, charming way.\u003cbr\u003e\u003cbr\u003eBoth the vest and headband close with Velcro, allowing for easy dressing and undressing during play. Children can immerse themselves in make-believe scenarios as they pretend to buzz from flower to flower, pollinate, or explore the world like a busy bumblebee. 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The back wall comes with printed “wallpaper” and decorative elements, but it can also be reversed to reveal plain white walls, allowing for custom decoration. The balcony includes a small potted plant.\u003cbr\u003e\u003cbr\u003eThe dollhouse comes fully furnished with a sofa, coffee table, two dining chairs, a dining table, a kitchen unit, a double bed, a child’s single bed, a hammock, and three stools that can also be used as side tables. Designed to a 1:12 scale, the standard for dollhouses, it offers flexibility for adding other furniture sets and accessories, making it easy to create a beautifully decorated space.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227615211903,"sku":"1000999","price":1999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/11595a92-ab64-4fae-b4f3-b302de753add.jpg?v=1760691922"},{"product_id":"stall-med-hastar","title":"Stable with horses","description":"\u003cp\u003ePlay with Sam, Dotty and Vera in their very own stable!\u003cbr\u003e\u003cbr\u003eThe Stable with Horses includes three stalls with 3 split stable doors—just like a real stable, letting your child open either the top half, the bottom half, or both. The roof is removable and reversible: one side shows a traditional barn roof, while the other side becomes a blooming meadow, complete with carrots. Sam, Dotty and Vera are soft textile horses with polyester filling.\u003cbr\u003e\u003cbr\u003eSuitable for children aged from around 2 years and up, the stable is made from FSC-certified plywood and comes flat-packed. 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