{"title":"Dress Up","description":"","products":[{"product_id":"fodelsedagskrona-dress-up","title":"Birthday crown DRESS-UP","description":"\u003cp\u003eA crown fit for the birthday child — and the year they’re celebrating. This festive crown features a space at the front where you can attach numbers 1-10 with Velcro, making it easy to update each year.\u003cbr\u003e\u003cbr\u003eThe inside reveals a diagonal striped pattern, while small pompoms decorate the top for a playful touch. The crown is Oeko-Tex certified and can be worn comfortably throughout the party. When the party’s over, the included printed cotton bag keeps the number figures neatly stored — ready for next year’s celebration. A cheerful way to mark the day, year after year.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222407491967,"sku":"1001039","price":249.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/8e4a1cd6-6667-4a0e-b5fa-3a95eeca8142.jpg?v=1760692752"},{"product_id":"brandman-dress-up","title":"Fire fighter DRESS-UP","description":"\u003cp\u003eThis firefighter cape is ready for little heroes who want to jump into action and save the day. With a Velcro closure, it's easy to put on and take off, making it simple to get ready for every fire rescue mission. The cape sets the scene for pretend play, where children can step into the role of a brave firefighter. The set includes a padded fire hose, perfect for pretending to \"put out a fire\" and tackling imaginary flames. Whether it's responding to a rescue call or practicing important tasks, this cape encourages creative play. This is an OEKO-TEX certified product.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611836799,"sku":"1001023","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/81c5148e-05e4-4119-a11e-f680ffaf27f7.jpg?v=1760692066"},{"product_id":"glass-dress-up","title":"Ice cream DRESS-UP","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227612819839,"sku":"1001072","price":599.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001072-Ice-cream-DRESS-UP-E_1_SS26.jpg?v=1763980503"},{"product_id":"jordgubbe-dress-up","title":"Strawberry Fairy DRESS-UP","description":"\u003cp\u003e\"Sweet and refreshing, strawberries are nature's little taste of summer, bursting with bright flavor and vibrant color.\"\u003cbr\u003e\u003cbr\u003eThis strawberry costume brings that charm to dress-up play, with a red vest featuring a rounded front, a green leaf collar, and easy-to-use Velcro closures for simple dressing.\u003cbr\u003e\u003cbr\u003eThe costume includes small padded wings on the back, a headband featuring a decorative strawberry, and a matching wand for children to use in their pretend play. Wave the wand and turn tables, toys, or even imaginary gardens into a world full of strawberries.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613213055,"sku":"1001011","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/4f88e7f3-43d6-465a-ba9f-9fea919967b2.jpg?v=1760692019"},{"product_id":"blabar-dress-up","title":"Blueberry Fairy DRESS-UP","description":"\u003cp\u003eThe blueberry fairy costume invites children to enjoy imaginative play inspired by the Swedish forest and all the blueberries that grows there. The soft blue vest features a rounded front and a collar adorned with green leaf details. Small padded blue wings are attached to the back, adding a playful element. The set features a headband, decorated with a fabric blueberry, and a wand with a blueberry at the top. Children can pretend to sprinkle \"blueberry magic\" with the wand, collect berries in a make-believe forest, or create their own fairy tales for interactive fun. With easy-to-use Velcro closures, the costume is simple for children to put on and take off. This costume is designed for comfort and creative play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613376895,"sku":"1001012","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/377c0d94-e7f7-4459-9a1c-1c19f8a5e54a.jpg?v=1760692015"},{"product_id":"doktor-dress-up","title":"Doctor DRESS-UP","description":"\u003cp\u003eThis caregiver cape is perfect for children who want to step into the role of helping others, whether as a vet, dentist, or doctor. With a simple Velcro closure, the cape is easy to put on and take off, making it a practical choice for dress-up play. Children can imagine tending to animals, fixing smiles, or caring for patients as they switch between roles.\u003cbr\u003e\u003cbr\u003eThe set includes a padded headband with interchangeable badges, featuring symbols for a veterinarian, dentist, and doctor. The badges attach and detach easily with Velcro, allowing children to customize their look for each pretend scenario. Whether it's taking care of a beloved pet, performing a check-up, or fixing teeth, this cape offers endless opportunities for creative play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613442431,"sku":"1001021","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/3cf259e4-16db-44bb-ab26-bb926583c88f.jpg?v=1760692010"},{"product_id":"nyckelpiga-dress-up","title":"Ladybug DRESS-UP","description":"\u003cp\u003eDid you know that ladybugs help gardens thrive by eating tiny insects that can harm plants? We do love our ladybugs. Often seen as a small guardian of the garden, the ladybug adds a sense of wonder to imaginative play. This costume includes a soft black vest, dark red wings with embroidered black spots, and a padded headband with soft, flexible antennae to complete the look.\u003cbr\u003e\u003cbr\u003eChildren can pretend to explore gardens, rest on leaves, or create their own insect adventures. The costume fastens easily with Velcro for quick dressing and undressing.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613737343,"sku":"1001019","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/c2dfc456-880a-4664-94e4-e26b7ae064cf.jpg?v=1760691962"},{"product_id":"humla-dress-up","title":"Bumblebee DRESS-UP","description":"\u003cp\u003eThis bumblebee costume offers children a chance to explore playful pretending and dress-up moments. The striped vest, made from soft and fluffy yellow stripes, mirrors the fuzzy look of a bumblebee and features embroidered padded wings on the back, adding a touch of detail. The headband with small, attached antennae completes the outfit, bringing the bumblebee theme together in a simple, charming way.\u003cbr\u003e\u003cbr\u003eBoth the vest and headband close with Velcro, allowing for easy dressing and undressing during play. Children can immerse themselves in make-believe scenarios as they pretend to buzz from flower to flower, pollinate, or explore the world like a busy bumblebee. This costume combines comfort with mindful design.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227614851455,"sku":"1001018","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/9f91dbd7-2b1e-4ecb-9c6e-0f6da186cb88.jpg?v=1760691951"},{"product_id":"fjaril-maxi-gul-dress-up","title":"Butterfly maxi yellow DRESS-UP","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227615375743,"sku":"1001017","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/04024d3c-4e6d-4400-b8e4-b1c2e7677f50.jpg?v=1760691904"},{"product_id":"fjaril-maxi-lila-dress-up","title":"Butterfly maxi purple DRESS-UP","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227615474047,"sku":"1001016","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/86d3e8b5-786a-4e04-9d4e-1907ecc8d662.jpg?v=1760691898"},{"product_id":"snigel-dress-up","title":"Snail DRESS-UP","description":"\u003cp\u003e\"Did you know that snails carry their homes on their backs and can retreat inside when they need to rest or stay safe? Convenient, right?\"\u003cbr\u003e\u003cbr\u003eThis snail costume captures the charm of these fascinating creatures. The vest features a rounded front, with a slightly padded shell design on the back and easy-to-use Velcro closures for simple dressing.\u003cbr\u003e\u003cbr\u003eThe costume also includes a padded headband with soft antennae, so little ones can glide through the garden in true snail style (but maybe a little faster).\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227617341823,"sku":"1001020","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/8e82cec9-4f80-410a-b357-fd67291d88de.jpg?v=1760691831"},{"product_id":"polis-dress-up","title":"Police patrol DRESS-UP","description":"\u003cp\u003eThis police cape is ready for action-packed pretend play. With a simple Velcro closure, it's easy for children to put on and take off as they step into the role of a community helper. The cape encourages imaginative scenarios, from solving mysteries to directing traffic. The set also includes a padded walkie-talkie, perfect for calling in backup or staying connected during important missions. Whether it\u0026amp;rsquo;s maintaining order or helping others, this cape is a versatile addition to dress-up time. This is an OEKO-TEX certified product.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227617866111,"sku":"1001022","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/ad827660-a8ce-464d-84f8-dfa5cb61b35c.jpg?v=1760691808"},{"product_id":"fjaril-gron-dress-up","title":"Butterfly green DRESS-UP","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\"\u003cbr\u003e\u003cbr\u003eThese butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture.\u003cbr\u003e\u003cbr\u003eDress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227618161023,"sku":"1001014","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1f49bac9-9a38-422e-a67d-0e1af240c819.jpg?v=1760691800"},{"product_id":"fjaril-rosa-dress-up","title":"Butterfly pink DRESS-UP","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\"\u003cbr\u003e\u003cbr\u003eThese butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture.\u003cbr\u003e\u003cbr\u003eDress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227618259327,"sku":"1001015","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/34de3d48-dfd6-496b-aa84-2d128ace6fb3.jpg?v=1760691793"},{"product_id":"fjaril-vit-dress-up","title":"Butterfly white DRESS-UP","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\"\u003cbr\u003e\u003cbr\u003eThese butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture.\u003cbr\u003e\u003cbr\u003eDress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227618292095,"sku":"1001013","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/b6678c60-0d35-458a-a451-d0fc7f18f7cb.jpg?v=1760691785"},{"product_id":"cape-blomma-dress-up","title":"Flower cape DRESS-UP","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227619242367,"sku":"1001073","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001073-Flower-cape-DRESS-UP-E_1_SS26.jpg?v=1763980519"},{"product_id":"rosett-dress-up","title":"Bow DRESS-UP","description":"","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227923853695,"sku":"1001071","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001071-Bow-DRESS-UP-E_1-first.jpg?v=1763986207"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/collections\/1f0769ea-fc3c-4d5b-bc8c-adf33a590740.jpg?v=1764005558","url":"https:\/\/kidsconcept.com\/en-eu\/collections\/dress-up.oembed","provider":"Kids Concept","version":"1.0","type":"link"}