{"title":"Dress Up","description":"","products":[{"product_id":"fodelsedagskrona-dress-up","title":"Birthday crown DRESS-UP","description":"\u003cp\u003eA crown fit for the birthday child — and the year they’re celebrating. This festive crown features a space at the front where you can attach numbers 1-10 with Velcro, making it easy to update each year.\u003cbr\u003e\u003cbr\u003eThe inside reveals a diagonal striped pattern, while small pompoms decorate the top for a playful touch. The crown is Oeko-Tex certified and can be worn comfortably throughout the party. When the party’s over, the included printed cotton bag keeps the number figures neatly stored — ready for next year’s celebration. A cheerful way to mark the day, year after year.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56222407491967,"sku":"1001039","price":249.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001039-Birthday-crown-DRESS-UP-E_31.jpg?v=1791796765"},{"product_id":"brandman-dress-up","title":"Fire fighter DRESS-UP","description":"\u003cp\u003eThis firefighter cape is ready for little heroes who want to jump into action and save the day. With a Velcro closure, it's easy to put on and take off, making it simple to get ready for every fire rescue mission. The cape sets the scene for pretend play, where children can step into the role of a brave firefighter. The set includes a padded fire hose, perfect for pretending to \"put out a fire\" and tackling imaginary flames. Whether it's responding to a rescue call or practicing important tasks, this cape encourages creative play. This is an OEKO-TEX certified product.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227611836799,"sku":"1001023","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001023-Fire-fighter-DRESS-UP_1.gif?v=1791379011"},{"product_id":"glass-dress-up","title":"Ice cream DRESS-UP","description":"\u003cp\u003eIce cream, but even better!\u003cbr\u003eThis costume makes play a little sweeter and a little more fun. The vest looks like an ice cream cone, lightly padded and sewn with a check pattern reminiscent of a waffle wafer. Around the neck sits a soft collar that looks like melting ice cream.\u003c\/p\u003e\n\u003cp\u003eThe set also includes a cone-shaped hat with small pompoms that look like scoops of ice cream stacked on top of each other. The hat sits on a fabric-covered headband that stays in place without ties or clasps.\u003c\/p\u003e\n\u003cp\u003eThe cape and hat are made of cotton and are OEKO-TEX certified. Soft, light and easy to put on – even when the game suddenly takes a new turn.\u003c\/p\u003e\n\u003cp\u003eDetails to notice:\u003cbr\u003eCone-shaped vest with a soft collar that melts around the neck.\u003cbr\u003eCone hat with pompoms: attached to a comfortable fabric-covered headband.\u003cbr\u003eFor play and dressing up: suits role play, theme days – or a bit of everyday silliness.\u003cbr\u003eOEKO-TEX certified product.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227612819839,"sku":"1001072","price":599.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001072-Ice-cream-DRESS-UP-E_1_SS26.jpg?v=1763980503"},{"product_id":"jordgubbe-dress-up","title":"Strawberry Fairy DRESS-UP","description":"\u003cp\u003e\"Sweet and refreshing, strawberries are nature's little taste of summer, bursting with bright flavor and vibrant color.\"\u003cbr\u003e\u003cbr\u003eThis strawberry costume brings that charm to dress-up play, with a red vest featuring a rounded front, a green leaf collar, and easy-to-use Velcro closures for simple dressing.\u003cbr\u003e\u003cbr\u003eThe costume includes small padded wings on the back, a headband featuring a decorative strawberry, and a matching wand for children to use in their pretend play. Wave the wand and turn tables, toys, or even imaginary gardens into a world full of strawberries.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613213055,"sku":"1001011","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001011-Strawberry-Fairy-DRESS-UP_1.jpg?v=1791379396"},{"product_id":"blabar-dress-up","title":"Blueberry Fairy DRESS-UP","description":"\u003cp\u003eThe blueberry fairy costume invites children to enjoy imaginative play inspired by the Swedish forest and all the blueberries that grows there. The soft blue vest features a rounded front and a collar adorned with green leaf details. Small padded blue wings are attached to the back, adding a playful element. The set features a headband, decorated with a fabric blueberry, and a wand with a blueberry at the top. Children can pretend to sprinkle \"blueberry magic\" with the wand, collect berries in a make-believe forest, or create their own fairy tales for interactive fun. With easy-to-use Velcro closures, the costume is simple for children to put on and take off. This costume is designed for comfort and creative play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613376895,"sku":"1001012","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001012-Blueberry-Fairy-DRESS-UP_2.jpg?v=1791379216"},{"product_id":"doktor-dress-up","title":"Doctor DRESS-UP","description":"\u003cp\u003eThis caregiver cape is perfect for children who want to step into the role of helping others, whether as a vet, dentist, or doctor. With a simple Velcro closure, the cape is easy to put on and take off, making it a practical choice for dress-up play. Children can imagine tending to animals, fixing smiles, or caring for patients as they switch between roles.\u003cbr\u003e\u003cbr\u003eThe set includes a padded headband with interchangeable badges, featuring symbols for a veterinarian, dentist, and doctor. The badges attach and detach easily with Velcro, allowing children to customize their look for each pretend scenario. Whether it's taking care of a beloved pet, performing a check-up, or fixing teeth, this cape offers endless opportunities for creative play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613442431,"sku":"1001021","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001021-Doctor-DRESS-UP_2.gif?v=1791379001"},{"product_id":"nyckelpiga-dress-up","title":"Ladybug DRESS-UP","description":"\u003cp\u003eDid you know that ladybugs help gardens thrive by eating tiny insects that can harm plants? We do love our ladybugs. Often seen as a small guardian of the garden, the ladybug adds a sense of wonder to imaginative play. This costume includes a soft black vest, dark red wings with embroidered black spots, and a padded headband with soft, flexible antennae to complete the look.\u003cbr\u003e\u003cbr\u003eChildren can pretend to explore gardens, rest on leaves, or create their own insect adventures. The costume fastens easily with Velcro for quick dressing and undressing.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227613737343,"sku":"1001019","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001019-Ladybug-DRESS-UP_3.jpg?v=1791378772"},{"product_id":"humla-dress-up","title":"Bumblebee DRESS-UP","description":"\u003cp\u003eThis bumblebee costume offers children a chance to explore playful pretending and dress-up moments. The striped vest, made from soft and fluffy yellow stripes, mirrors the fuzzy look of a bumblebee and features embroidered padded wings on the back, adding a touch of detail. The headband with small, attached antennae completes the outfit, bringing the bumblebee theme together in a simple, charming way.\u003cbr\u003e\u003cbr\u003eBoth the vest and headband close with Velcro, allowing for easy dressing and undressing during play. Children can immerse themselves in make-believe scenarios as they pretend to buzz from flower to flower, pollinate, or explore the world like a busy bumblebee. This costume combines comfort with mindful design.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227614851455,"sku":"1001018","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001018-Bumblebee-DRESS-UP_1.jpg?v=1791378259"},{"product_id":"fjaril-maxi-gul-dress-up","title":"Butterfly maxi yellow DRESS-UP","description":"\u003cp\u003eButterflies bring life and colour to gardens as they move gently from flower to flower. These butterfly wings let children imitate the graceful movement, with elastic bands for the hands so they can mimic the beat of the butterfly's wings. The wings have a mix of soft yellow and black spots.\u003c\/p\u003e\n\u003cp\u003eMade of lightly padded fabric, the wings keep their shape, with embroidered details. Children can pretend to fly between the flowers, explore a garden or follow a butterfly's journey through nature. The wings are designed for comfort and simplicity and are held in place with elastic bands.\u0026nbsp;\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227615375743,"sku":"1001017","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001017-Butterfly-maxi-yellow-DRESS-UP_1.jpg?v=1791377999"},{"product_id":"fjaril-maxi-lila-dress-up","title":"Butterfly maxi purple DRESS-UP","description":"\u003cp\u003eButterflies bring life and colour to gardens as they move gently from flower to flower. These butterfly wings let children imitate the graceful movement, with elastic bands for the hands so they can mimic the beat of the butterfly's wings. The wings have a delicate mix of white and soft purple, with a soft brown body in the middle, and are lightly padded to hold their shape. Embroidered details add texture and elegance.\u003c\/p\u003e\n\u003cp\u003eMade of lightly padded fabric, the wings keep their shape, with embroidered details. Children can pretend to fly between the flowers, explore a garden or follow a butterfly's journey through nature. The wings are designed for comfort and simplicity and are held in place with elastic bands.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227615474047,"sku":"1001016","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001016-Butterfly-maxi-purple-DRESS-UP_1.jpg?v=1791377875"},{"product_id":"snigel-dress-up","title":"Snail DRESS-UP","description":"\u003cp\u003e\"Did you know that snails carry their homes on their backs and can retreat inside when they need to rest or stay safe? Convenient, right?\"\u003cbr\u003e\u003cbr\u003eThis snail costume captures the charm of these fascinating creatures. The vest features a rounded front, with a slightly padded shell design on the back and easy-to-use Velcro closures for simple dressing.\u003cbr\u003e\u003cbr\u003eThe costume also includes a padded headband with soft antennae, so little ones can glide through the garden in true snail style (but maybe a little faster).\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227617341823,"sku":"1001020","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001020-Snail-DRESS-UP_1.jpg?v=1791281268"},{"product_id":"polis-dress-up","title":"Police patrol DRESS-UP","description":"\u003cp\u003eThis police cape is ready for action-packed pretend play. With a simple Velcro closure, it's easy for children to put on and take off as they step into the role of a community helper. The cape encourages imaginative scenarios, from solving mysteries to directing traffic. The set also includes a padded walkie-talkie, perfect for calling in backup or staying connected during important missions. Whether it\u0026amp;rsquo;s maintaining order or helping others, this cape is a versatile addition to dress-up time. This is an OEKO-TEX certified product.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227617866111,"sku":"1001022","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001022-Police-patrol-DRESS-UP_1.gif?v=1791280946"},{"product_id":"fjaril-gron-dress-up","title":"Butterfly green DRESS-UP","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\"\u003cbr\u003e\u003cbr\u003eThese butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture.\u003cbr\u003e\u003cbr\u003eDress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227618161023,"sku":"1001014","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001014-Butterfly-green-DRESS-UP_1.jpg?v=1791280864"},{"product_id":"fjaril-rosa-dress-up","title":"Butterfly pink DRESS-UP","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\"\u003cbr\u003e\u003cbr\u003eThese butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture.\u003cbr\u003e\u003cbr\u003eDress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227618259327,"sku":"1001015","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001015-Butterfly-pink-DRESS-UP_1.jpg?v=1791280455"},{"product_id":"fjaril-vit-dress-up","title":"Butterfly white DRESS-UP","description":"\u003cp\u003e\"Butterflies drift on soft breezes, their delicate wings painting the air with gentle motion.\"\u003cbr\u003e\u003cbr\u003eThese butterfly wings are designed to be worn on the back with elastic shoulder straps, making dress-up simple and comfortable. The wings are padded to hold their shape during play, and the embroidered details add stability and texture.\u003cbr\u003e\u003cbr\u003eDress-up play helps children explore their creativity and storytelling skills, and wings like these encourage active movement as they pretend to \"fly.\" This simple design makes it easy for children to put on by themselves, supporting independent play.\u003c\/p\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227618292095,"sku":"1001013","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/de6b8331-81aa-498b-a5bc-70471d6a5fb8.jpg?v=1791280156"},{"product_id":"cape-blomma-dress-up","title":"Flower cape DRESS-UP","description":"\u003cdiv\u003e\"A meadow to carry with you\"\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe flower cape is covered in soft felt flowers sprinkled over a layer of airy tulle. Underneath the tulle is a cotton lining that makes it comfortable to wear directly against the skin – over a T-shirt or straight onto pyjamas. The colourful flowers give a playful impression and place the cape somewhere between costume and everyday outfit – ready for most games, garden adventures or a calm story time on the sofa.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe cape is easy to put on and comfortable to wear, even for smaller children. Suitable from about 3 years and up. Perhaps it becomes a flower hero's cape, a soft disguise or simply something that makes tidying up a little more festive.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eDetails to notice:\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eTulle with felt flowers: turns the costume into a wearable flower meadow.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eCotton lining: comfortable against the skin, light and flexible to move in.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eFor role play and everyday play: works as a costume, cosy garment or everyday accessory.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eOEKO-TEX certified product.\u003c\/div\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227619242367,"sku":"1001073","price":499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001073-Flower-cape-DRESS-UP-E_1_SS26.jpg?v=1763980519"},{"product_id":"rosett-dress-up","title":"Bow DRESS-UP","description":"\u003cdiv\u003eBe your own big present.\u003c\/div\u003e\n\u003cdiv\u003eOr someone else's – just by showing up in this big bow.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe festive fabric bow hangs on the shoulders and is held in place by elastic shoulder straps. The bow is soft but keeps its shape, thanks to a light filling that makes it comfortable to wear and helps it hold its form. Suitable for birthdays, dressing up – or just because it happens to be Tuesday. The bow is OEKO-TEX certified with cotton fabric and a filling of recycled polyester. It fits children from 3 years and up. Machine washable at 30 degrees.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eDetails to notice:\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ePadded, stable shape: gives volume and a playful effect without feeling heavy.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eElastic shoulder straps: easy to put on and take off, made for smooth dressing up.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eOEKO-TEX certified product.\u003c\/div\u003e","brand":"Kids Concept","offers":[{"title":"Default Title","offer_id":56227923853695,"sku":"1001071","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/files\/1001071-Bow-DRESS-UP-E_1-first.jpg?v=1763986207"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/0081\/4207\/collections\/1f0769ea-fc3c-4d5b-bc8c-adf33a590740.jpg?v=1764005558","url":"https:\/\/kidsconcept.com\/en-de\/collections\/dress-up-collection.oembed","provider":"Kids Concept","version":"1.0","type":"link"}